With Lois Eterno, a concept developed for Lois Jeans, the brand will appeal to a new target audience: the Single Young Professional, the typical businessman of the Amsterdam Zuidas, aged between 25 and 35. This man lives independently in the city center and works in the economic sector. He is ambitious, efficient, and enjoys the good life. Despite his busy schedule, he craves relaxation.

Lois Jeans introduces a new retail environment: Lois Eterno. Here, comfort and relaxation take center stage. The store exudes a relaxed atmosphere, allowing consumers to shop at ease and forget about time. Achieving this ambiance involves various colors and materials, along with scent and music, inspired by the laid-back Spanish culture, Lois Jeans' roots.

The Spanish tradition of communal dining, a social form of relaxation, is reflected in the retail space with the addition of a bar and lounge. Here, consumers can enjoy tapas, sangria, and other delicacies while networking and socializing.

CONCEPT | BRANDING | VISUAL IDENTITY DESIGN