For the Fashion Communication project at AMFI, year 2, I created EMME. During this project, I developed an entire brand, including strategy and branding. The brand had to be based on a fellow student who had first conducted self-research.

My fellow student Selale, on whom this concept is based, has many female role models in her life. Based on this, I conducted research on (female) role models and decided to position the brand as a role model that the target audience can look up to. I created a Brand DNA board, outlining the brand's vision, mission, values, and personality.

BRANDING | STRATEGY | GRAPHIC DESIGN