For my graduation project at the AMFI - Amsterdam Fashion Institute, I created a fictional project for the Dutch brand Ateljé. For this project, I conducted research on the brand, target audience, and current trends, and based on that, developed a concept that aligns with all these different aspects. This resulted in various products, where I was able to work on developing a visual identity, graphic design, designing and producing two physical books, producing a photoshoot, filming and editing videos for social media, and developing a communication strategy.

After my graduation, I decided to pursue this project and launch Solo is the way to go - a solo travel journal. Read more about this project here. Curious about how I developed my graduation project? Please let me know, and I'll be happy to discuss it further over coffee.

CONCEPT | ART DIRECTION | SHOOT PRODUCTION | GRAPHIC DESIGN | CONTENT CREATION | STRATEGY